NZS has just published http://www.nzs.com/blog/nzs-blog-post/using-google/ a review of google+ – the new alternative to facebook. Well worth a look.
It allows users to more clearly differentiate between close friends, family and acquaintances. For business customers one can imagine an easier way of leveraging social media as part of a targeted marketing campaign. Google + seems like it will make a solid contribution. Besides its good to see some competition in the social media market.